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On september 17, 2002, Pathé has established a new sales organisation, Pathé Régie, to market advertising space and manage partnerships for Comédie, TMC and Voyage.
Pathé Régie will ensure better control over advertising revenues, whose development is key to achieve channels' performance goals.
This new advertising management entity will bring together sales teams of the three channels and will leverage each channel's specific identity and the strengths of its programs.
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Pathé Régie